The end if near, so I would like to use my last blog post to sum up what its all been about by answering a simple question, “How can you or your business become Socially Responsible?”
By following these simple steps you are on a clear path to becoming Socially Responsible!
Step 1: Determine How Much You Care –Ask yourself “Do you really care?” the answer to this question will essentially determine all your subsequent steps that follow
Step 2: Ensure Everyone Is On Board –It’s very important to make sure every level of the company is committed and ready to become personally involved in social responsibility – from upper management to front-line employees.
Step 3: Conduct a “Social Responsibility Inventory”- Conduct a “social responsibility inventory” that reflects what your company or employees are doing right now.
Step 4: Match Social Needs to Company’s Core Competencies –Identify a need in the community that relates to the core nature of your business.
Step 5: Find the Right Cross-Sector Partners –Identify the best community organizations to partner with, keeping in mind that they do not necessarily need to be the largest organization in the area.
Step 6: Assess Your Activities –An effective social responsibility program involves the continual assessment of your outcomes to ensure you are actually impacting the issues you care about.
This week we are going to shift a little bit from Corporate Social Responsibility to Individual Social Responsibility.
In many cases it takes Individual SR to achieve Corporate SR. ISR forms the base for CSR because if everyone in a business organization does his or her part the widespread of things automatically fall into place. Trends show that big charitable organizations recorded high growth due to the SR efforts of individuals and not corporates or the government. ISR may be slightly impractical, especially in the modern competitive world, where everyone works for self-interest, but it will succeed if we take decisions based on what will benefit a large number of people and respect everyone’s fundamental rights. As individuals we can make our small contributions to society by donating money to trustworthy non-profit organizations,or saving our resources by reducing our consumption by doing things like switching off lights or computers when not in use.
“It is every man’s obligation to put back into the world at least the equivalent of what he takes out of it.” – Albert Einstein
These companies use their social responsibility campaigns as a main source of their everyday advertising to attract customers and business. In a number of their ad’s they put out they rely on the use of social responsibility to create advertising ideas. To see more about each of these companies click their name above.