The end if near, so I would like to use my last blog post to sum up what its all been about by answering a simple question, “How can you or your business become Socially Responsible?”
By following these simple steps you are on a clear path to becoming Socially Responsible!
Step 1: Determine How Much You Care –Ask yourself “Do you really care?” the answer to this question will essentially determine all your subsequent steps that follow
Step 2: Ensure Everyone Is On Board –It’s very important to make sure every level of the company is committed and ready to become personally involved in social responsibility – from upper management to front-line employees.
Step 3: Conduct a “Social Responsibility Inventory”- Conduct a “social responsibility inventory” that reflects what your company or employees are doing right now.
Step 4: Match Social Needs to Company’s Core Competencies –Identify a need in the community that relates to the core nature of your business.
Step 5: Find the Right Cross-Sector Partners –Identify the best community organizations to partner with, keeping in mind that they do not necessarily need to be the largest organization in the area.
Step 6: Assess Your Activities –An effective social responsibility program involves the continual assessment of your outcomes to ensure you are actually impacting the issues you care about.
This week we are going to shift a little bit from Corporate Social Responsibility to Individual Social Responsibility.
In many cases it takes Individual SR to achieve Corporate SR. ISR forms the base for CSR because if everyone in a business organization does his or her part the widespread of things automatically fall into place. Trends show that big charitable organizations recorded high growth due to the SR efforts of individuals and not corporates or the government. ISR may be slightly impractical, especially in the modern competitive world, where everyone works for self-interest, but it will succeed if we take decisions based on what will benefit a large number of people and respect everyone’s fundamental rights. As individuals we can make our small contributions to society by donating money to trustworthy non-profit organizations,or saving our resources by reducing our consumption by doing things like switching off lights or computers when not in use.
“It is every man’s obligation to put back into the world at least the equivalent of what he takes out of it.” – Albert Einstein
These companies use their social responsibility campaigns as a main source of their everyday advertising to attract customers and business. In a number of their ad’s they put out they rely on the use of social responsibility to create advertising ideas. To see more about each of these companies click their name above.
Normally in my blog post I promote and talk up the good things about social responsibility. Today I want to shift a little, and talk about some challenges and disadvantages that go along with being Socially Responsible.
Cost- Efforts such as event sponsorship, charitable donations, product donations and commitment to voluntary environmental standards all cost money that a company is unlikely to make back in the short term. This means less money for stockholders and less money to invest back into the company for future growth.
Fairness- Companies can select any charity or organization out of a long list of socially needed foundations. The board members or head of the social responsibility campaign make the ultimate decision and often times let their bias and opinions affect their judgment of what is best for the company.
Unintended Consequences- Social responsibility can have unintended and unanticipated consequences for businesses. When a business’ exercises social responsibility that conflicts with government efforts to do the same thing, it confuses members of the public by offering a new, and perhaps temporary, option for solving a specific social problem. This can cause taxpayers to resent their government for supplying a service that a private business also pays for.
Enhanced Scrutiny- A company that undertakes a socially responsible course falls under increased scrutiny from critics, customers and competitors. If a company regularly supports a local charity but withdraws its sponsorship during a period of financial hardship often appear overly concerned with its bottom dollar insensitive to public concerns.
Home Depot is a different kind of company that is Socially Responsible away from the food/clothing area. Their main goal is to help the environment.
Home Depot a does a great deal of recycling. They are committed to recycling as much product as possible, whenever possible in all operations. They source recycled content for our shopping bags, signage, and office supplies. They recycle all of our corrugated cardboard and wood pallets, and have programs to keep drywall separators out of landfills by recycling them into usable product.
The Home Depot is also committed to providing greenhouse gas reduction efforts. In March 2010, the Company set energy use and greenhouse gas emissions reduction targets for 2015, and began the process of calculating its comprehensive carbon footprint to establish a baseline for future greenhouse gas emissions reduction.
Home Deport also created a Wood Purchasing Policy, which pledged to give preference to wood that has come from forests managed in a responsible way and to eliminate wood purchases from endangered regions of the world.
Home Depot follows a list of principles and guidelines to help them to most effectively conserve the environment, and please their customers
The 8 Principles Home Depot Follows
Home Depot has done a number of other things for the environment and the community to learn more visit the below links.
After talking about a couple of “Socially Responsible Companies” and how they are socially responsible I feel it is now time to explain why companies should be Socially Responsible?
Social Responsiblity creates goodwill and a positive image for the brand. By becoming socially responsible it can help establish trust and good assets.Without things these wouldn’t even be a business.
Also, due to the use of social responsibility companies can see an increase in employee commitment, performance and job satisfaction. This is turn reduces your recruitment costs and improves work productivity.
Branding your business as ‘socially responsible’ differentiates you from your competitors. Developing products that are environmentally or socially responsible adds value and gives people a good reason to buy from you.
Another reason companies should be social responsible is because investors and financiers are attracted to companies who are socially responsible. These decision-makers know this reflects good management and a positive reputation. This could even be the deciding factor in someone choosing to support your company.
If a business is socially responsible it’s staff can develop their leadership and project management skills through a corporate social responsibility program by using team building exercises, encouraging your employees to form relationships with people they would not normally meet.
Being socially sesponsible is also very cost effective, environmental involvement such as recycling and conserving energy increase in-house efficiency and cut costs. Introducing a corporate social responsibility program gives you a good reason to examine and improve on your spending cost and budgeting.
Another Company that is widely Socially Responsible is Avon. Avon is a company that sells a vast variety of products for women such as lotions, makeups,and jewlery ect.
Avon is a large activist in Corporate Responsibility. One thing they have done is create the Avon Foundation for Women, to help improve the life of women all over. They donated more than $910 million in more than 50 countries for causes most important to women. Another things they have done is promote Brest Cancer Awareness by creating the Avon Brest Cancer Crusade. They are the leading corporate supporter globally of the breast cancer cause, having raised and donated more than $780 million to fund life-saving breast cancer research and access to quality care. Avon has also provided services against the violence of women, which is dedicated to the empowerment of omen globally and have raised more than $50 million dollars towards this cause by selling product of their site, and donating the profits. Lastly, Avon helps provide fast emergency Relief. Avon has given $19 million to women and their families affected by natural disasters or crises, including $7 million to support the families of those who lost their lives in the September 11, 2001 terrorist attacks.
This is what one customer had to say about Avon’s use of Corporate Responsibilities:
Many companies are already Socially Responsible, such as Nestlé. Nestlé is a large corporate company, extending all over the globe. It has one of the most extensive “Social Responsibility” plans outlining all the things they dow for their communities all over the world. Nestlé strives to support the eight United Nations (UN) Millennium Development Goals through community-based partnerships that respond to local needs while harnessing local knowledge and capabilities.
The UN Millennium Development Goals and how Nestle supports them:
As you can see Nestle does a number of things to remain socially responsible in all aspects of their business, This is great because it provided company brand awareness to the public as well as brand loyalty. So by helping the community they are also helping their selves!
Nestle does a number of other things to impact their social responsibility goals. I only scratched the surface. If you would like to learn more click the following links! 🙂
So you’re probably wondering what is Social Responsibility?
Social responsibility is defined as a duty every individual or organization has to perform so as to maintain a balance between the economy and the ecosystem.
Corporate social responsibility, also known as CSR, is a form of corporate self-regulation that is integrated into a company’s business model. The goal of corporate social responsibility is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, and general public.
CSR in may cases works to aid an organization’s mission as well as guide what the company stands for and will uphold to its consumers. CSR helps provide services for not only the community but for the company in itself. When a company becomes accountable in society it also gains a reputation that’s hard to put down.
Many companies and business are socially responsibly but often times we do not notice what they are doing aside from making money. Over the next few blog post I will talk about a few commonly known businesses/companies that are socially responsible, and how they do their part in society.
Click below for a short voice over of me talking about Social Responsibility:
My name is Megan Thomas. I attend Arkansas State University in Jonesboro, Arkansas. I am currently a Junior Graphic Communications major with a minor in Sociology.
This is a photo of me:
This semester I am enrolled in an Advance Internet Communications class. In this class we are required to create a blog about a specific topic and write a blog entry each week about that topic. The topic I have chosen to talk about is social responsibility.
Over the next few weeks I would like to talk about what exactly social responsibility is, why it is important to become socially responsible, and the steps to becoming socially responsible. Once I’ve covered the basic outline of social responsibility I will begin talking about companies that are socially responsible and examples of what they have done. Included with each blog post will be photos or slide shows I have created to help illustrate a topic, video/audio of myself explaining the topic or my personal thoughts about sed topic, or video/audio views I have shot of other people explaining their views.